Founded in 2001, Zumba Fitness® is a worldwide lifestyle that fuses fitness, entertainment and culture into an invigorating dance-fitness sensation! Zumba® exercise classes are ” fitness-parties ” that blend upbeat world rhythms with easy-to-follow choreography, for a total-body workout that feels like a celebration. Zumba® has become a worldwide fitness phenomenon. By 2007, the Zumba® program had 10,000 instructors, was available in over 30 countries, and had almost a million and a half people taking Zumba® classes on a weekly basis….COME BE PART OF THE PHENOMENON!!
I just have to tell you about the creative genius responsible for the birth of Zumba®. Alberto “Beto” Perez danced throughout his whole childhood in the southern region of Columbia, South America. As a teenager, he used his dance skills to help pay the bills and support his family. He later won a scholarship into a prestigious dance academy and eventually became a dance instructor. Soon after, his latest interest emerged, physical fitness, which led him to become a certified personal trainer and group exercise instructor.
Here is where the story gets really interesting. One day, upon arriving to his fitness class, he realized he left his traditional aerobic music at home. Improvising, he unpacked some of his favorite Latin music tapes, yes… tapes, from his backpack, popped them into the sound system, and taught his first Zumba® class!
Within just months of his impromptu Zumba® class, the magic happened. Beto became so popular in his hometown in Columbia that music star, Shakira, hired him as a choreographer for her “Pies Descalzos” album.
In 2000, Beto bravely made his move to the United States. Armed with only his personal charisma and unstoppable willpower (and amazing good looks) he moved to Miami in pursuit of the American Dream! It was a struggle in the beginning, but soon, in 2001 he began a global company based on his own fitness philosophy! Zumba® was created because of Beto’s passion for Latin music, exotic dance rhythms, and fitness. He felt that group fitness classes needed to be fun – with a party-like atmosphere. He wanted everyone, of all fitness levels, to be able to participate in a Zumba® class. His creation, the Zumba Fitness® program, is a one-of-a-kind combination of dance-exercise, designed to make fitness an exhilarating experience!